As the merchandiser for a local high-end optical, I wanted to make sure that any holiday decor stayed classy, yet still featured the merchandise well. For Halloween, I had a $50 budget for merchandising/decor and I wanted to make that stretch as far as I could. So...I hit the thrift store! I found fabulous candle holders and a brass candelabra. All were different heights and different shapes. I also found gorgeous orange candles from Bed, Bath & Beyond and fake spider webbing from the grocery store. A few coats of black spray paint later and a little creative arrangement made for an romantically spooky Halloween display that was perfect for the optical shop's all black frame line.
Here is the final product:
1. Feature a frame line that normally gets left out of the spotlight, but is perfect for the Halloween season!
2. Stay within budget...
3. Create a clean, classy look that says "Halloween" without being too overt
4. Reuse and repurpose items, rather than buying "all new"
5. Create a display that has some versatile items that can be used in other seasonal displays (black candlesticks would look gorgeous with red candles for Valentine's...)